Northwest Bank receives Blue Zones Worksite Designation!

minusminustext size

posted 4/11/2013 in Community News

SPENCER, Iowa – Blue Zones Project™ Spencer announced another employer in Spencer to become a designated Blue Zones Worksite™. Northwest Bank achieved designation status on March 22, 2013, after completing the necessary items in the Blue Zones Project worksite pledge, including enforcing policies and practices that ensure privacy and security of personal data and health information, communicating ideas and information about well-being, offering a health and wellness program and successfully registering more than 60 percent of their employees to pledge and take action on www.bluezonesproject.com.

“Northwest Bank values the overall good health and well-being of our employees and strives to create an environment to assist them in achieving their health goals”, said Northwest Bank’s Human Resource Director, Wendy McMullen. “Becoming a Blue Zone certified Worksite has been a rewarding effort and it’s so exciting to see the engagement and commitment of our employees. We are also pleased to support our local Blue Zones Project which, through a great local committee, has engaged our community to work together to make healthy options an easier choice as we work toward healthier behaviors that can lead to longer, happier lives now and in the future.”

Northwest Bank completed designation criteria in the areas of leadership, purpose, habitat and physical environment, engagement and creation of social networks, policies and benefits, and well-being solutions.

For more information about how to become a Blue Zones Worksite, contact the Blue Zones Project staff at 712-262-8950 or visit www.bluezonesproject.com.

_________________________________________________________________________________

Spencer, Cedar Falls, Mason City and Waterloo are the initial four Blue Zones Project demonstration sites in Iowa. Spencer and the other demonstration communities are receiving assistance from national experts to develop and implement a blueprint for making permanent environmental, social and policy changes that transition people into healthier behaviors that can lead to longer, happier lives.

The Blue Zones Project is based on Blue Zones® principles developed by Dan Buettner and is the centerpiece of the Healthiest State Initiative to make Iowa the healthiest state by 2016 as measured by the Gallup-Healthways Well-Being Index®, the first-ever daily assessment of U.S. residents' health and well-being. Blue Zones employs evidence-based ways to help people live longer, better lives by taking a systematic, environmental approach to well-being, which focuses on optimizing policy, social networks and the built environments where people spend their time.

About Wellmark

Wellmark, Inc. (www.wellmark.com) does business as Wellmark Blue Cross and Blue Shield of Iowa. Wellmark and its subsidiaries and affiliated companies, including Wellmark Blue Cross and Blue Shield of South Dakota and Wellmark Health Plan of Iowa, Inc., insure or pay health benefit claims for more than 2 million members in Iowa and South Dakota. Wellmark Blue Cross and Blue Shield of Iowa, Wellmark Blue Cross and Blue Shield of South Dakota, and Wellmark Health Plan of Iowa, Inc. are independent licensees of the Blue Cross and Blue Shield Association.

About Healthways

Healthways (NASDAQ: HWAY) is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant’s health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 40 million people on four continents. Learn more at www.healthways.com.

About Blue Zones®

Blue Zones employs evidence-based ways to help people live longer, better. The Company's work is rooted in the New York Times best-selling books The Blue Zones and Thrive—both published by National Geographic books. In 2009, Blue Zones applied the tenets of the books to Albert Lea, MN and successfully raised life expectancy and lowered health care costs for city workers by 40%. Blue Zones takes a systematic, environmental approach to well-being which focuses on optimizing policy, building design, social networks, and the built environment. The Blue Zones Project is based on this innovative approach. For more information, visit www.bluezones.com.