QR Codes for Real Estate - How to Get Leads With These Funky Boxes

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posted 12/16/2011 in Realtor News

By Donna M

If you are looking to implement QR codes for real estate marketing, you first need to look at what you are going to be using the codes for. If you are like most real estate agents, you want to know how to get leads with these squiggly little boxes.

Not only are you looking for people actively looking to buy or sell, but you also want to plan the seed for future prospects and bring them into your marketing pipeline.

If you don't have any listings where you can use QR codes (for virtual tours, etc), then you want to use the codes to capture prospect information, such as name, phone number and email address. You have probably heard over and over again that the money is in the list. Well, it is. You need to build a list of prospects to market to. Build a list and build relationships.

Relationships is what generates income and grows your business.

So how can you capture this information when you are starting from zero?

Here are a couple of ideas for using QR codes for real estate marketing:

· Sweepstakes - work with a local business (let's say a coffee shop) and have your QR code on a little tent card. The customer scans the code, enters in their information and in return their name gets put in the draw for the prize. You determine what the prize is. The more expensive the prize the more people will participate.

· Give away free stuff - put your code up at on the grocery store or library bulletin board. Offer a free ebook or report offering them good information on how to prepare to sell their house. This report could be on decluttering the home and yard, or any topic that you want. Perhaps even one on how you use QR codes to sell their house! Those who are interested are very warm leads. And the cost to you? Nothing.

Whatever you do, make sure that you provide something of value to them. Don't send them a link to your website because that only benefits you. Your marketing should be all about how you can benefit THEM. If you want to build a pipeline of potential clients, build a relationship with these people, provide value, give information, give your time and become a trusted agent that they will call and refer to their family and friends.

Be unique, be original, be a giver. Think inside the funky box. Be original in using QR codes in real estate and you will find that it can be a major source to get leads for your business.

Further information on how to build your business, brand and visibility can be found at Donna M Internet Marketing.

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